INGRID HOBBS
Founder + Creative Director

"Culture is how people feel when they walk in, and what makes it hard for them to walk away."

Culture is the strategy. My work brings culture strategy and filmmaking together to make it visible in how people experience an organization, how leaders communicate, and the stories that show what a company stands for.

In House Studio was built to get close to the real work inside organizations. I partner with leadership teams during moments that matter - growth, integration, repositioning, and scale - to move culture from intention to execution. Culture becomes real when people can see it, feel it, and move with it.

That work is hands-on. I simplify complex communication, build platforms that create connection and momentum, and make films that capture the people, partnerships, and impact shaping the organization. Working inside the culture means seeing the stories others miss and understanding why they matter.

My career has been spent inside global organizations, working where culture, communication, and leadership meet. That experience has taught me where alignment breaks, how quickly trust erodes when language and behavior diverge, and why culture has to work in practice.

Always listening, always learning, and always leading with connection.

– Ingrid